Beyonce wowed as she posed up a storm in behind-the-scenes footage shared to Instagram on Saturday to promote her SirDavis whiskey line.
The Crazy In Love songstress, 43 – who said she ‘couldn’t afford calling cards’ to contact husband Jay-Z when first dating – unveiled the whiskey in August, and officially became available in stores and online earlier this month.
She jumped to her main page to upload a sizzling reel that included an assortment of snippets from a shoot for SirDavis – which is also in partnership with Moet Hennessy.
The video kicked off with a close-up of Beyonce wearing a figure-hugging, black dress with a scooped neckline.
She donned a pair of elbow-length, sheer black gloves as well as closed-toed, black heels to complete the chic look.
Beyonce, 43, wowed as she posed up a storm in behind-the-scenes footage shared to Instagram on Saturday to promote her SirDavis whiskey line
The Crazy In Love songstress unveiled the whiskey in August, and officially became available in stores and online earlier this month
The Grammy winner could be seen lounging on a white platform as she paused for a few photos with a glass of the whiskey placed in front of her.
A fan in the distance blew her locks away from her face as the platinum strands flowed down past her shoulders in elegant waves.
The reel then cut to Beyonce getting glammed up inside a dressing room and she filmed herself in the mirror while holding a vintage-inspired camera.
A hair stylist stood next to the performer and brushed a few strands while a makeup artist was also seemingly nearby.
She turned the camera around while a light, smoky shadow was applied onto her eyelids.
The video transitioned to the SirDavis whiskey being poured from a rectangular-shaped bottle into a glass with a circular ice cube inside.
Beyonce then strutted onto the set by making her way through swinging, wooden doors and grabbing the drink which was handed to her.
The beauty wowed wearing an all-black ensemble while her voluminous hair was parted to the side and fell down to brush the tips of her shoulders.
She jumped to her main page to upload a sizzling reel that included an assortment of snippets from a shoot for SirDavis – which is also in partnership with Moet Hennessy
The video kicked off with a close-up of Beyonce wearing a figure-hugging, black dress with a scooped neckline
The Grammy winner could be seen lounging on a white platform as she paused for a few photos with a glass of the whiskey placed in front of her
The reel then cut to Beyonce getting glammed up inside a dressing room and she filmed herself in the mirror while holding a vintage-inspired camera
She turned the camera around while a light, smoky shadow was applied onto her eyelids
The video transitioned to the SirDavis whiskey being poured from a rectangular-shaped bottle into a glass with a circular ice cube inside
Beyonce then strutted onto the set by making her way through swinging, wooden doors and grabbing the drink which was handed to her
The star sat down and enjoyed a small sip of the whiskey as bright mirror lights illuminated in the background.
The clip then cut to a letter written by Beyonce to her great-grandfather, Davis Hogue.
The name of the whiskey is in tribute to her great-grandfather, who had been a moonshiner during the Prohibition era in the American South.
Back in the dressing room, she zoomed into a photo that seemingly was her relative in the past. She placed her fingers in front of the camera lens to flash a peace sign and also made a heart shape.
The star then filmed herself in the mirror with the camera to better show off her look for the shoot.
A title card then appeared on the screen which read, ‘The Founder,’ and jumped to Beyonce removing glittering, black shoes.
She no longer opted for the shorter hair look, and allowed her locks to flow down past her shoulders in light waves.
The Drunk In Love hitmaker then removed her blazer and unfastened a few buttons around the collar of her shirt before walking out of the dressing room.
The star sat down and enjoyed a small sip of the whiskey as bright mirror lights illuminated in the background
The clip then cut to a letter written by Beyonce to her great-grandfather, Davis Hogue
Back in the dressing room, she zoomed into a photo that seemingly was her relative in the past. She placed her fingers in front of the camera lens to flash a peace sign and also made a heart shape
The Drunk In Love hitmaker then removed her blazer and unfastened a few buttons around the collar of her shirt before walking out of the dressing room
The songstress could then be seen wearing a comfy, white robe and wore the piece as she enjoyed a car ride to her next destination
She was seen walking down steps after the jet landed and she could be seen posing under the warm sun while surrounded by open land
As a gentle wind blew, the star spent time on a shady patio as she poured some whiskey into a glass in her hand
The BTS reel came to an end as the performer toasted her glass with another individual who was sitting nearby
Throughout the video, the track titled They Say I’m Different by Betty Davis, played in the background
The songstress could then be seen wearing a comfy, white robe and wore the piece as she enjoyed a car ride to her next destination.
The clip cut to Beyonce relaxing on a couch as she sipped on a glass of SirDavis before jumping onto a plane.
She was seen walking down steps after the jet landed and she posed under the warm sun while surrounded by open land.
Beyonce wore a fitted, black tank top as well as a pair of denim jeans and a black hat.
As a gentle wind blew, the star spent time on a shady patio as she poured some whiskey into a glass in her hand.
The BTS reel came to an end as the performer toasted her glass with another individual who was sitting nearby.
Throughout the video, the track titled They Say I’m Different by Betty Davis, played in the background.
Beyonce unveiled the SirDavis whiskey line in August – and officially became available to consumers in stores and online earlier this month.
‘I’ve always been drawn to the power and confidence I feel when drinking quality whisky and wanted to invite more people to experience that feeling,’ the star expressed in a statement, per Harper’s Bazaar
The whiskey is in partnership with Moet Hennessy and Beyonce created the drink with distiller Dr. Bill Lumsden.
‘I’ve always been drawn to the power and confidence I feel when drinking quality whisky and wanted to invite more people to experience that feeling,’ the star expressed in a statement, per Harper’s Bazaar.
‘When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated.’
She added, ‘SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy.’
‘In partnering with Moet Hennessy, we have crafted a delicious American whisky that respects tradition but also empowers people to experience something new and unique in the category.’
Beyonce dropped her Cowboy Carter album back in March – but was snubbed by the County Music Awards when she received zero nominations earlier this month
Dolly Parton – who was featured on Cowboy Carter – came to the defense of the CMAs, but labeled the singer’s LP as ‘a wonderful album’ and added she didn’t feel like the star was intentionally snubbed; seen in 2014 in England
‘You can taste it better than I could ever tell you – welcome, SirDavis.’
The Texas Hold ‘Em singer is no stranger to business ventures, and notably launched her haircare brand, Cécred, earlier this year in February.
Beyonce dropped her Cowboy Carter album back in March – but received zero nominations by the County Music Awards earlier this month, leaving fans furious.
Dolly Parton – who was featured on Cowboy Carter – came to the defense of the CMAs, but labeled the singer’s LP as ‘a wonderful album’ and added she didn’t feel like the star was intentionally snubbed.